![]() (Unless you’re working with a site in a VERY uncompetitive niche, then you might have a chance of scoring some decent rankings with a poor backlink profile). When you acquire a new site, I’d suggest you do a backlink audit straight away, so you know what you’re working with.Īfter all, attempts to improve the site’s rankings will often be in vain if it has a terrible backlink profile full of 301s, PBNs and spammy links. Similarly, if you notice you have thousands more backlinks than you did before, you’ll need to check them to ensure they’re not spammy. Having a previous audit to refer back to will allow you to track how many new backlinks and referring domains you’ve gained (or lost) and if your backlink profile is looking healthier than it was during your last audit.ĭuring the audit, you’ll be able to compare your Toxicity Score to how it was before-if it has gone up, you might need to take action. By examining these pages, you can identify strategies or elements you can implement on other pages to increase their likelihood of being linked to. ![]() You’ll often find pages on your site that have naturally gained lots of backlinks. ![]() So, if your link building strategy hasn’t been getting you the results you wanted (or even if it has), a backlink audit will identify areas for improvement in your strategy.ĭuring your backlink audit, you might uncover opportunities to create new pages to build backlinks to, or find ways to improve your current pages to boost their linkability. Noting the results of your audit before a link building campaign will allow you to benchmark your progress, track your campaign’s success, and monitor how your backlink profile changes over time. Seriously, neglecting to keep tabs on your backlink profile can have disastrous consequences for your site’s rankings.įailing to detect a negative SEO attack (I’ll tell you more about this later) could have your site dropping down the SERPs faster than you can say ‘backlink audit’. Google takes link spam VERY seriously, so if you want to avoid the dreaded manual action, get rid of those links pronto. Regularly doing a backlink analysis will help you maintain a healthy backlink profile, as you’ll be able to identify and remove any harmful links quickly.Įven if you didn’t buy a bunch of PBN backlinks, you might be surprised to discover you’ve gained them unintentionally. ![]() It doesn’t bear thinking about, right? Maintain a Healthy Backlink Profile Think about all that effort you put into your on-page SEO going to waste. Without one, you could have a TON of harmful backlinks destroying your site’s credibility. Discover which pages on your site have the most backlinksĪ backlink audit is an essential part of your off-page SEO efforts.See which sites you have backlinks from.So, a backlink audit is essentially taking a deep dive into all the links pointing toward your pages from other sites. What Is a Backlink Audit?įirst things first, backlinks are links to your site. If you want yours to be next, follow these simple steps to improve the quality of your site’s traffic and boost your organic rankings. I’ve successfully helped countless businesses improve their search rankings through effective link building and auditing. Today, I’m going to show you how to perform a backlink audit in 13 simple steps.įrom choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes.
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